Optimising Strategies for Integrating People with Disabilities into Work

German EU Presidency 2007

2007 European Year of Equal Opportunities for All

Diversity at work

Socialdialogue.net

Public Image of the Organisation/ Improved Public Image (Glossary)

Employer

Element:
Public Image of the Organisation

Employer (WP4):
This was rated highly in 5 countries and especially so in Malta

Employer

Element:
Improved Public Image

Employer (WP4):
Considered an important factor in 3 of the countries only, Malta, Romania and Slovenia.

Employer

Element TO AU DK FI FR DE IRL IT M NL NO PT RO SL SI UK
Public Image of the Organisation 1.37 0.83 0.4 1.3 2.0 0.8 2.1 1.2 2.4 1.67 0.75 1.0 1.25 1.3 2.1 1.11

Employer

Element TO AU DK FI FR DE IRL IT M NL NO PT RO SL SI UK
Improved Public Image 1.54 1.0 1.0 1.2 0.8 1.2 1.6 1.8 2.4 1.75 1.8 1.0

2.5

1.2 2.4 1.5

N = 10


This element uses a positive/negative scale ranging from –3 (very negative) to +3 (very positive).  -/+ 2 means somewhat negative/positive -/+ 1 means a little negative/positive and 0 means neutral.  Somewhat positive ratings are highlighted in a “light green” colour.  Very positive ratings are highlighted in “dark green”.  Countries with a somewhat negative rating are highlighted in “orange” and countries with a very negative rating are highlighted in red.

In relation to public image of the organisation ratings ranging from –2 to –3 inclusive are given a red colour.  Those from –1 to –1.99 inclusive are highlighted in orange.  Positive ratings from 1.5 to 2.24 inclusive are highlighted in “light green” and those ranging from 2.25 to 3 inclusive are highlighted in “dark green”. 


Here respondents were asked to state, in their own opinion, how large this particular benefit was in their organisation.  A 4 point scale was used as shown below:
0 = None; 1 = some; 2 = large; 3 = very large

The “cut off points” in the rating scale used here are slightly different.  In relation to the element improved public image a rating between 2.61 and 3 inclusive is highlighted in “dark green indicating a large to very large advantage in employing people with disabilities.  A rating between 2.2 and 2.6 inclusive is highlighted in light green indicating moderate to large advantage in employing people with disabilities.  Scores below 2.2 indicate only a small advantage in employing people with disabilities from the employer perspective. 

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